Your business does more than serve people in and around our Palm Springs community – it helps to strengthen the community. But are you maximizing your impact and the recognition you get for it?
An event, sponsorship or marketing push centered around a holiday, such as Independence Day, can help you do both. And, these efforts can even increase your business, particularly if the summer months are slower for you.
The options are almost limitless, whether you want to celebrate July 4 or just summer in general. Here are four great ideas to help you make an impact this July:
- Host a holiday gathering. If your space permits, you could host a barbecue for the public sometime around (but not on) July 4. This is a great way to build community and allow neighbors – and your employees – to get to know each other. You also can promote your business with signs, brochures and special offers just for the event. Sending a press release can even bring media coverage, especially if your event is unique.
- Sponsor larger celebrations. Your community might have a fireworks display or other event. Be a part of it! There likely are sponsorship opportunities that include logo placement in event advertising, on programs and more. You can promote your involvement on your Facebook page and other social media, too.
- Have a contest, holiday-related or not. People love contests, so you might offer a prize for the most patriotic photo posted on your Facebook page, or have a random drawing among customers who visit your location during July. The more interactive, the better – a contest can generate some serious buzz. For example, newspapers and TV often cover or host photo contests around Easter featuring Peeps candy.
- Communicate! Sending a holiday-themed email or blog post is always a great idea, even if you don’t have anything business-specific to promote. Customers appreciate helpful information, such as tips about fireworks safety or food preparation.
Remember, your holiday promotion doesn’t need to be complicated. Simply making an effort can make a difference for the community and your business. Enjoy the Fourth!
Contact Us! At 1st Community, we can work with you to make sure you’ve got the coverage you need, while at the same time using all possible credits and discounts to make that coverage affordable.
Call us at 760-325-7400 or send us a note at firstname.lastname@example.org. We want to help you meet your goals, and make sure what’s important to you is protected!
This article provided courtesy of Safeco Insurance®.